Pollack mentioned that all the personal-finance advice one really needed could fit on an index card, an internet commenter asked him to actually create that then-hypothetical card, and a very helpful personal-finance meme was born. Harold Pollack, a University of Chicago social-science professor (and frequent Science of Us source), and Helaine Olen, a New York Magazine contributor and the author of Pound Foolish: Exposing the Dark Side of the Personal Finance Industry. The idea for the book originated back in 2013, during a conversation between Dr. Index funds and other safe, reliable options that mitigate risk are a much better bet. ![]() ![]() The new book The Index Card: Why Personal Finance Doesn’t Have to Be Complicated has a very simple premise, and it’s explained right there in the title: Everyday investors shouldn’t mess around with “sophisticated” strategies that will only lose them money - even seemingly mainstream ones like stock-picking.
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